HUIYUJI

滙 漁 季 °

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Discover Delicious Moments

Hui Yu Ji is a youthful seafood snack brand originating from Zhoushan, a land abundant in marine produce. It brings young people the wholesome, pure eating standards passed down from older generations.

As the city flower of Zhoushan, Putuo Daffodil lends refined elegance to this island city. Taking the flower as the core design inspiration, we abstract the contours of its petals. Fishing nets, an indispensable tool for fishermen harvesting seafood, are adopted as the brand’s secondary graphic element.

We picked market red and aquatic blue, hues reminiscent of woven cloth from old memories. To echo the era when printing technology lacked high precision back then, we softened both tones into lighter shades of red and blue.

Riding the wind and cutting through waves defines the spirit of Zhoushan; crafting fine seafood with sincerity embodies the persistence of Hui Yu Ji.

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發現好食光

滙漁季作為年輕的海味零食品牌，誕生在海產富饒的舟山，為當代年輕人提供父輩健康乾淨的飲食環境。

普陀水仙作為舟山的市花，為這座海島之城平添了一份雅。設計的核心以此入手，提煉花瓣的形狀；漁網是漁民捕撈海鮮的重要工具之一，將其作為品牌的輔助圖形。

選擇記憶中與編織布相似的市場紅與水產藍，為契合當時印刷還未如此精准的年代，顏色往更淺的紅色和藍色上做了調整。

乘風踏浪是舟山這個城市的印記，佳味謹制是滙漁季這個品牌的執著。