CHUAN YE

川 頁 °

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Discover Beauty, Create Beauty, Share Beauty

Chuanye is a high-end integrated furniture store with an independent brand ecosystem. Its three sub-brands each hold a leading position in the home furnishing sector, a space where every brand can fully unleash its core value.

The brand name "Chuanye" derives from the Chinese character "Shun", carrying the founder’s unique sentiments toward the brand. Centered on the positioning of an integrated store, we reinterpret the concept of "connection". Overlapping lines are adopted to create visual linkage.

Every intersection of lines marks a new beginning, symbolizing endless potential and infinite possibilities in circulation. The brands possess soft yet resilient strength, forming a mutually empowering bond. Amid the flow of time and ideas, brands and customers build a more harmonious, resonant connection. We all grow gently and calmly, jointly exploring beauty on a higher dimension.

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發現美、創造美、分享美

“川頁”，是擁有自己的生態體系高端傢具集合店。旗下的三個子品牌，各自在家居品牌佔有領先地位。在這裡，品牌可以充分發揮其核心價值。

品牌名“川頁”二字由“順”字而來，寄予了品牌創始人對品牌本身的獨特情感。從集合店本身出發，去重新認識「連結」，讓線條通過交疊的方式，達成視覺上的連接。

每一條線段的交匯都是新的開始，代表無盡循環的潛力與可能性。品牌之間有著柔軟而堅韌的力量，達成了彼此成就的關係。在時間與思想的流動中，品牌與用戶逐漸形成更為契合與同頻的連接。我們都會慢慢生長，從容自如，並一起探索更高緯度的美好。