FLYING LOONG ETERNAL FLAME

龍 藤 薪 火 °

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Dragons Traverse the World, Heritage Passes Down Through Ages

The fusion of imagination and inspiration forms the most enchanting charm of myths and legends. A folk legend has circulated since ancient times: the divine dragon bears nine sons, each with unique features and dispositions:1ST SON: QIUNIU · 2ND SON: YAZI · 3RD SON: CHAOFENG · 4TH SON: PULAO · 5TH SON: SUANNI · 6TH SON: BIXI · 7TH SON: BI’AN · 8TH SON: FUXI · 9TH SON: CHIWEN

We drew creative inspiration from this tale for the Year of the Loong in 2024. The design transitions from abstract stream-of-consciousness visuals to tangible divine dragon forms, shifting from static tranquility to dynamic dragons soaring amid clouds. Rooted in historical records and unrestrained creative ingenuity, we reinterpret traditional culture with a modern aesthetic.

Matchboxes serve as our design carrier, kindling our sincere blessings for the Loong Year. The artwork depicts the classic dragon archetype: antlers of a deer, head of an ox, eyes of a shrimp, muzzle of a donkey, torso of a snake, scales of a fish, claws of a phoenix, whiskers of a human and ears of an elephant. We carry forward the everlasting flame of traditional culture and recreate the stunning ever-changing forms of the dragon shaped by surging creative inspiration.

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龍行天下   薪火相傳

“想象力”與“靈感”融合，是傳說神話最動人的魅力所在。自古以來，民間有種傳說。龍生九子，各不相同：壹子 囚牛 · 貳子 睚眥 · 叄子 嘲風 · 肆子 蒲牢 · 伍子 狻猊 · 陸子 贔屓 · 柒子 狴犴 · 捌子 負屓 · 玖子 螭吻。

2024恰逢龍年之際，我們以此為創作靈感，從抽象意識流到具象神龍化，從靜態觀守到騰雲而躍。輔之歷史的記載，與設計靈感的自由之變，通過現代的方式演繹。

選擇火柴盒為設計的載體，點燃我們對龍年的祝福。描摹“角似鹿、頭似牛、眼似蝦、嘴似驢、腹似蛇、鱗似魚、足似鳳、須似人、耳似象”的形象，傳承文化的火種，還原靈感流動所震撼的龍之變。